Brand Guidelines
This is a guide to the language and design elements that make up the Fiddletree Kitchen & Bar identity. It includes advice, templates, and sample executions that demonstrate how to bring our brand to life.
Logos
This logo is the foundation of the Fiddletree brand. It is our primary logo for all communications for the restaurant and bar.
Always keep a standard amount of white space, as measured by the lowercase e, around the logo.
In the interest of legibility, the Fiddletree wordmark should never be applied at a smaller size than shown.
The secondary logo can be used in advertising and in communications that require the audience to be introduced to the restaurant and bar.
Use the FT monogram when space is limited. The monogram should not be used directly next to the Fiddletree logo.
Colors
Color has enduring emotional appeal. Fiddletree’s brand colors are blue and coral. Use these on your website and social media posts that have typography. By pairing the colors consistently, you can reinforce brand recognition.
Blue
Pantone 2189
CMYK 94 / 24 / 0 / 85
RGB 1 / 49 / 69
Hex #013145
Coral
Pantone 1635
CMYK 73 / 67 / 65 / 8
RGB 245 / 144 / 124
Hex #F5907C
Color works differently in print than on screen, so you’ll need different color codes for each.
Pantone (PMS)
The Pantone system is used for precise color matching – you can give a Pantone reference to any printer, anywhere, and they’ll print the exact same color.
CMYK (Cyan/Magenta/Yellow/Black)
The print files will be delivered in CMYK color mode, which is suitable for commercial full color and everyday printing.
Note: If you try placing a CMYK file into a Microsoft Office program and the image doesn’t display correctly, try the RGB version.
RGB (Red/Green/Blue)
These colors are used in monitors, television screens, digital cameras and scanners. Digital logo files are in RGB color mode.
Hex (Hexadecimal)
This six digit code is associated with websites, viewed on a screen, and refers back to the RGB color.
Language
Spontaneity and comfort can happen all at once. We invite you to take part in a delicious experience that refuels your adventure, your well-being.
Located on the ground floor of Elwood Hotel & Suites, Fiddletree is a place to dine and a place to take part in something that feels communal. Inspired by local southern food and Americana cuisine, the menu includes comfort food that is colorful and easy. Nestle in at the bar with an impeccably crafted Kentucky bourbon cocktail, or gather with others and listen to live local music.
Fiddletree
Fiddletree Kitchen & Bar
The Fiddletree Kitchen & Bar
The Fiddletree Kitchen and Bar
The Fiddletree
fiddletree
When writing about or verbally communicating for the Fiddletree Kitchen & Bar, only use one of two constructions: Fiddletree, the Fiddletree Kitchen & Bar. No abbreviations and no acronyms.
Typography
Apercu Bold
Apercu Regular
Collateral
Brief bio description options for social media.
Option 1: Sit and sip awhile.
Option 2: A place to dine, a community to take part in
Questions?
Media Inquiries: Kaitie Cothron
502.614.5997 / kaitie@estespr.com
Hilda Delgado, Owner
hdelgado@deseogroup.com
Social Media